HELLO THERE, NICE TO MEET YOU — I'M
Bridging academia and industry through research, creative practice and emerging technologies.
Explore My Work →Get to know me
My work sits at the intersection of academia and the creative industry. As a senior lecturer, researcher and creative industry practitioner, I connect academic inquiry with real-world experience across film, television, production management and the performing arts. My current interests explore talent management, creative workforce sustainability and the evolving role of AI in creative practice.
Senior Lecturer
Creative Industry Management
Universiti Teknologi MARA (UiTM)
Talent Management · Creative Industries · AI
What shapes my work
Management, sustainability and organisational practice across the creative sector.
Recruitment, development and workforce sustainability within creative production.
Industry practice across film, television, design, events and performing arts.
Building meaningful connections between education, industry and community.
Exploring emerging technologies and their implications for creative work.
Academic discourse, industry panels, media engagement and professional consultation.
What colleagues and collaborators say
“Azroz was an absolute pleasure to work with. His positive and proactive approach was a great asset to the whole team. Precision, attention to detail and his creative eye are key to his success.”
LinkedIn Recommendation · 2014
“Azroz is a catalyst—he inspires and produces innovation and excels as a creative strategist.”
LinkedIn Recommendation · 2015
“Azroz is creative as well as analytical—a winning combination to excel. He is also a team player, yet progressive, confident and firm in his ideas and belief. Self driven, he can complete a task with minimal supervision.”
LinkedIn Recommendation · 2015
“Azroz proved to be an expert technician with the technical and functional aspects of digital design, and a creative talent with the strategy, aesthetic design, and branding. He was meticulous in his attention to details and thorough in his work.”
LinkedIn Recommendation · 2015Let's create meaningful connections
Research collaborations, publications, academic projects and knowledge exchange across the creative industries.
Research · Publication · Projects
Creative projects, consultancy, industry partnerships and initiatives connecting practice with knowledge.
Consultation · Production · Partnership
Panels, conferences, media commentary, workshops and invited talks on academia and the creative industries.
Speaking · Media · Workshops
I welcome conversations around research, creative industry projects, academic–industry partnerships and speaking engagements.
Get in TouchTeaching · Research · Scholarly Practice
Research focused on talent management practices and workforce sustainability within the Malaysian film industry.
Arts & Cultural Management, with a focus on arts management, cultural organisations and creative enterprise.
Undergraduate study in the management and development of creative industries and creative organisations.
Teaching and research in creative industry management, with interests spanning talent management, creative workforce sustainability and emerging technologies.
Coordinating academic–industry engagement and workplace learning for creative industry students.
Contributing to curriculum development, academic initiatives, student development and collaborations connecting university, industry and community.
Discover more of my academic work, research and scholarly activities.
Explore My UiTM Expert ProfileShowcasing some of my best work
Media · Conversations · Published Work
Selected media engagements and featured stories
06 AUG 2026
BERNAMA TV · Ruang Bicara
A discussion on artificial intelligence, its growing influence on the creative industries and the challenges facing creative professionals in an evolving landscape.
Watch Appearance →
09 MAY 2026
New Straits Times · Sunday Vibes
A personal reflection on memory, loss and learning to navigate life after the passing of a mother.
Read Feature →
06 DEC 2025
New Straits Times · Sunday Vibes
A deeply personal account of grief, remembrance and the enduring connection between a mother and son.
Read Feature →
24 MAY 2025
New Straits Times · Sunday Vibes
A story of identity, resilience, family and the sacrifices that continue to shape a son's journey.
Read Feature →
1 Sep, 26
BERNAMA Tinta Minda · Commentary on AI, creativity, education and the evolving role of human judgement in the creative industries.
Conversations on life, work and contemporary issues
14 JUN 2026
Sunday Vibes @ NST Podcast
A conversation exploring changing attitudes towards work, resilience, expectations and what success means to a new generation.
Listen on Spotify →
11 JAN 2026
Sunday Vibes @ NST Podcast
An honest conversation about letting go, setting boundaries and approaching a new year with more clarity and less unnecessary pressure.
Listen on Spotify →
09 NOV 2025
Sunday Vibes @ NST Podcast
A candid discussion about discipline, childhood experiences and how ideas around authority and parenting continue to evolve.
Listen on Spotify →
12 OCT 2025
Sunday Vibes @ NST Podcast
A light-hearted conversation about money habits, budgeting, spending choices and finding a sensible balance between saving and enjoying life.
Listen on Spotify →Selected scholarly work
2025
International Journal of Research and Innovation in Social Science
An examination of talent management and operational vulnerabilities within Malaysian film production, drawing attention to workforce practices and production sustainability.
2024
Journal of Money Laundering Control · Emerald Publishing
Examining the sustainability and objectivity of the international anti-money laundering regime, with particular attention to the FATF greylisting process and developing jurisdictions such as Pakistan.
Let's connect and collaborate
For academic collaboration, creative projects, media engagements and professional enquiries, feel free to get in touch.
